AI in Marketing
B2B marketers are witnessing a fundamental shift in how buyers discover and engage with content. The familiar marketing funnel, where prospects move from awareness to consideration to decision through trackable touchpoints, seems to be vanishing. But is the funnel truly broken, or has it simply gone “invisible”?
AI marketing is splitting into two worlds — paying to show up below the answer, or earning your way into the answer itself. Here's why the organic path is the smarter ROI play for consumer brands right now.